AB80 is a sports media advisory business founded by Adam Bigwood, built for organisations that need clear, commercially grounded support across rights, valuation, content and growth.
AB80 helps clients cut through complexity, sharpen strategy and move faster on the commercial decisions that matter most — without adding unnecessary layers or process.
Support on rights packaging, route-to-market decisions and the next cycle.
Independent valuation, benchmarking and pricing for sports media assets and opportunities.
Advice on channel, platform and market expansion across broadcast, digital and streaming.
Support on partnership strategy, revenue opportunities and deal development.
Hands-on help through live discussions, key terms and final-stage decisions.
Landscape analysis, competitor context and market insight for stronger decisions.
Audience, channel and content-format strategy across broadcast, digital and social.
AB80 is set up to be useful quickly: focused diagnosis, commercially sound thinking and direct support where it counts.
Define the issue clearly and focus on the decision that needs to be made.
Apply sector knowledge, valuation logic and practical commercial judgement.
Support action on negotiations, partnerships, distribution and next steps.
AB80 supports clients who need senior commercial input without the weight, delay or noise of a larger advisory machine.
Shaping or monetising media rights.
Balancing rights strategy, value and distribution choices.
Evaluating acquisition, expansion and content strategy.
Developing, packaging and distributing sports content, formats and programming.
Building media value, audience and commercial foundations from the ground up.
Needing clearer context and sharper market perspective on sports media opportunities.
AB80 is built around trusted advisory work. These examples show the kind of support the business is designed to provide.
Independent valuation support ahead of a rights process, including comparables, pricing logic and framing.
Advice on platform expansion, partner strategy and route-to-market choices for smarter growth.
Hands-on support across key terms, counterparty context and strategically important agreements.
Founded by Adam Bigwood, AB80 draws on more than 20 years of experience across sports media, commercial strategy, partnerships and growth.
AB80 was built for organisations that need clear, commercially literate support rather than a long, expensive consultancy process.
The aim is simple: help clients make better decisions on value, distribution, partnerships and growth.
AB80 is designed to be useful in live commercial situations where judgement, pace and sector understanding matter more than presentation theatre.
Whether you have a live rights opportunity, a valuation question, a distribution challenge or a broader strategic project, AB80 is built to help.
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